Online Marketing Manager  - MundoFOX Orlando
June 2012 – Present,  Orlando, Florida Area

Launched on August 13, 2012, MundoFOX is an over-the-air Spanish language American television network.

My duties on MundoFOX includes:

Strategic Planning:

- Apply market and audience insights to establish positioning, call to action and key messages that speak to the target audience.

- Interpret analytics to inform marketing plans and other creative initiatives.

- Develop and execute integrated marketing plans.

Project Management

- Coordinate internal team members to optimize performance.

- Manage multiple concurrent projects and ensure delivery on time and within budget.

- Inspects marketing channels to ensure accuracy of all content.

Data Analysis and Performance Tracking

- Interpret web and media analytics and performance reports.

- Manage budget allocations.

- Track and report campaign performance and budget.

Relationship Management

- Collaborate and communicate with operations leaders.

- Act as contact between internal/external clients, execution team and management to ensure flawless communications and program execution.


Senior Designer and Online Marketing Specialist 
- Azteca America Central Florida

May 2008 – June 2012 (4 years 2 months) Orlando, Florida Area

Promoted to senior designer, I was in charge of the Azteca America design team. I was working more as a supervisor than actually designer, later the position of Online Marketing Analyst was offered to me.

My duties included:

• Manage day-to-day digital media campaign activities including search marketing, search optimization, display advertising, and web analytics.

• Identify valuable, actionable insights and trends based on review and analysis of campaign metrics, ensuring all digital media programs are running effectively and efficiently not only for our company but also for our clients.

• Work as project manager as needed on applicable aspects of digital media projects that require design, motion, and/or development resources.

• Communicate effectively both internally and with clients – including hosting regularly scheduled status meetings/calls with clients to present campaign data in a meaningful way that highlights valuable insights into metrics that drive successful campaigns – not just presenting numbers.

• Research and present new technologies & best practices as it relates to search and online advertising to team members and throughout agency.

Graphic/Web Designe- Azteca America Central Florida
2007 – 2008 (1 year) Orlando, Florida Area

As a graphic and web designer I utilized advanced technology to create visual and multimedia presentations. Also interacted with other professionals, clients, customers and managers.

My job duties included:

• Prepares work to be accomplished by gathering information and materials.

• Plans concept by studying information and materials.

• Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.

• Obtains approval of concept by submitting rough layout for approval.

• Prepares finished copy and art by operating typesetting, printing, and similar equipment; purchasing from vendors.

• Contributes to team effort by accomplishing related results as needed.

• Completes projects by coordinating with outside agencies, art services, printers, etc.

• Ensures operation of equipment.

• Understanding of business practices

• Excellent people, not only customer, relations

Excel CenterGraphic and Web Designer/Marketing Specialist.
December 2006 – May 2007

November 2005 – December 2006

Graphic and Web Designer.After move from Brazil to United States, i started working as a freelance designer based in Orlando specializing in print, web design and corporate identity. Working with a wide range of clients of varying sizes, on jobs ranging from business card design to full business branding and implementation.

During this time I have worked individually and managing teams of designers, programmers, copywriters and photographers executing projects from product catalogs to shopping websites.


Webster UniversityMaster of Business Administration (MBA)
Expected March 2013

Pontifical Catholic University of Rio de Janeiro (PUC-Rio)
Bachelor of Social Communications, 2000


Team Management

Final Cut Pro Studio

Adobe Creative Suite

CSS/xHTML, JavaScript and  J-query

Photography, Art Direction and Team Management

Apple Mac and PC knowledge

Microsoft Word and Excel and Microsoft Project

CMS (content Management System) – Joomla and Wordpress

Basic knowledge in Apache, PHP and MySQL



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